Does Your Blog Need Lots of Content?
Funny I should start with this article especially since my blog is just starting out. But then there has always been a debate on whether content is king or not. Does your site really need lots of content and is this really beneficial to SEO? This has made me wonder when I have read an article entitled “SEO Mythbusters: Do You Need Lots of Content?” by Gab Goldenberg.
In the article, he indicated how people are focusing too much on content that it discounts the other thing that is beneficial to SEO – interlinking. The more content a site has, the more links it has to have which further degrades the PR from both ways. Sure, Google loves new content. Its robots eat all the content it can crawl. But then, Gab explained how having too much content is actually not beneficial to SEO.
But from his argument, I want to express my side. As for me, I do not think about SEO too much. What I think about is my audience. What is important for me is whether my audience will like my content or not. Of course, there is the thinking process on what people will be searching for and this is very beneficial if you are targeting longtail keywords in SEO. But the goal is not SEO or to reach the top of the search engines but to provide useful content to the readers – which must be the main goal of any blog in the blogosphere.
The problem comes in when we have the “reach the top of the search engines” goal as our main goal. We think too much about our keywords and we get overly sensitive on the phrasing and keyword densities that sometimes we forget to provide real value to our readers. So in this argument, I will say content will remain king even if it dilutes PR in the other blog pages. Remember that I am not pertaining to simple just-to-keep-the-blog-updated type of content. What I am pertaining to is content that are valuable to the readers in your niche.
Why did I say this? Well, if you continue to provide valuable content, readers will come in. They will increase and your links will also increase as well. All these will happen naturally. Gaming the system will not work. After all, you do not want to find yourself changing your gaming strategy as the search engines change its algorithms.
What I am saying is you must go an extra mile. You should not only aim to be noticed by search engines or to attract links. Links will come naturally and you will become an authority in your niche if you continue to provide good content. After all, so long as people find your site valuable, I am sure search engines will see you as a valuable site as well. So lots of valuable content will not hurt you.
If you do not know how to write valuable content, I will teach you. Just click here and join my Newbie Coaching Bootcamp for only $2 and I will help you.
If you enjoyed this post, make sure you subscribe to my RSS feed!