Aira Bongco

A lot of people who are starting online are wondering what anchor text is. For those who do not know, anchor text is the text used in the link. For example, someone linked to you. The link will therefore look like this

Click here

Now “click here” is the anchor text. While people cannot control how their links will look like when they are linked in other websites, they can however control their anchor text in other circumstances. You can do this in writing articles, reviews, directories and putting their links in forum signatures. Of course, you can always control your anchor texts when you purchase links in other websites but only if you buy text link ads.

Of course, it goes without saying that building anchor texts must be done naturally. Having the same anchor text in all your links will only raise a red flag. There should be an equal amount or a certain amount of links pointing to your website with different anchor texts. Of course, you have to do your keyword research to be able to come up with a good variety of anchor texts.

So how important is anchor text? Well, if you really want to get ranked for a certain keyword, you have to tell the search engines that your website is really all about that keyword through proper onpage optimization factors such as an optimized title, meta and tags and proper offpage optimization where the anchor text plays a major role.

You may be able to drive good traffic through your social media campaign, but it will also be valuable if you can get traffic straight from the search engines. You will be amazed on how much traffic you can get. And all that is just from optimizing your anchor texts.

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Zero search results here pertain to the results that come out when your visitor enter a particular keyword in your search bar. When this happens, it means that your website does not contain the information that your visitor is looking for. When this happens, your visitor will not give up. But you can expect your visitor to start searching in another website.

Now there is a good reason why you should track these. For one, it will give you ideas on what kind of content should you add to your website. You may think that you are already giving your audiences what they want but they may still be searching for more that you cannot provide.

In other cases, these results return zero results even if there is an existing post about the keyword in your website. This is all because of wrong optimization. This happens when you have written the post but have chosen the wrong title or choice of words in your composition. Be sure to do your keyword research and target keywords that your audience will likely search for.

Luckily, there is a solution to this problem if you are using Wordpress. Yoast has come up with a good plugin to track zero result searches. This is Google Analytics for Wordpress. This will help you create the posts people are looking for in our website.

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