Zero search results here pertain to the results that come out when your visitor enter a particular keyword in your search bar. When this happens, it means that your website does not contain the information that your visitor is looking for. When this happens, your visitor will not give up. But you can expect your visitor to start searching in another website.

Now there is a good reason why you should track these. For one, it will give you ideas on what kind of content should you add to your website. You may think that you are already giving your audiences what they want but they may still be searching for more that you cannot provide.

In other cases, these results return zero results even if there is an existing post about the keyword in your website. This is all because of wrong optimization. This happens when you have written the post but have chosen the wrong title or choice of words in your composition. Be sure to do your keyword research and target keywords that your audience will likely search for.

Luckily, there is a solution to this problem if you are using Wordpress. Yoast has come up with a good plugin to track zero result searches. This is Google Analytics for Wordpress. This will help you create the posts people are looking for in our website.

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